I help purpose-driven founders rebuild their businesses from the inside out

—without drowning in other people’s strategies.

BUILD A BUSINESS THAT FITS YOUR LIFE *

Encourager, coach, and director of my path. There were many people that would give me encouraging words, but Elena did much more than that. She showed me that my dream could become a reality. There were many brick walls on my path, and she gave me the tools I needed to break through, go around them, or climb over them. The strangest revelation I had was that success was scary and a bit overwhelming. So overwhelming in fact that I almost gave up. Elena encouraged me and coached me through this hurdle.

Allan James, Author.

3 Ways I Can Help You ...

1

Cut Through the Chaos

We get brutally honest about what’s not working. No more pretending busy equals successful. We’ll name what truly matters, your values, your vision, and the kind of business you actually want to run.

2

Build a Business That Fits Your Life

Too many service providers end up trapped by the very thing they built. Together, we’ll reshape your offers and systems so they support how you want to live (instead of running you ragged).

3

Scale Without Losing Your Sanity

Growth shouldn’t cost you your health, your family, or your joy. I’ll show you how to rebuild your business so it expands on your terms, not at your expense.

You built the dream, now you hate living in it.

FREEDOM FROM THE TRAP

You built the dream, but somewhere along the way, it stopped feeling like yours. What once lit you up now feels heavy—another set of meetings, systems, and expectations that run your life instead of fueling it. I help you strip away the noise and busyness so you can see what actually matters, rebuild your business around your real priorities, and create space to breathe again.

OUTSIDE OF THE CHAOS:

Most founders are drowning in “shoulds,” endless tactics, funnels, and frameworks that promise freedom but only pile on pressure. Together, we rewrite the rules. We design a business that fits you, not the other way around so you can grow without grinding yourself down, lead with your own voice again, and finally enjoy the success you’ve worked so hard to create.

The Star Pemberton Pop Quiz

MY DAILY UNIFORM:

Bare feet, big mug of something and a shirt that forgives coffee spills.

MY SECRET SUPERPOWER:

Spotting the real story under the surface and calling out the nonsense with a grin.

WHAT I’M REBELLING AGAINST:

“Proven” formulas that forget the person behind the plan.

WHAT I’M LISTENING TO:

Tori Amos when I need ammo, The Cure when I need mood, Etta James or Nina Simone when I need grit. And sometimes just silence, because even playlists can be too loud.

MY FAVORITE WAY TO RESET:

Hands in the dirt, or a backroad drive with no destination; bonus points if the windows are down.

MY BUSINESS LOVE LANGUAGE:

Straight talk, less jargon. Tell it like it is, then roll up our sleeves and fix it.

Elena has been and continues to be a stalwart mentor. Her drive and passion to help others have been instrumental in establishing and launching our business. Her depth of knowledge and keen insight, coupled with years of experience, enabled Ava’s Island Café to launch on a bootstrap budget and hit the ground running. Her advice and mentorship enabled us to achieve the success we enjoy today.

Her entrepreneurial acumen and deep desire to help others succeed are a rarity and deeply appreciated on our part as we continue to grow and hit new milestones. Anyone looking to launch a new business should consider her services. Elena’s bountiful insight and steadying influence are a great asset during the often hectic and tumultuous phase of starting a new business from scratch.