I help service-based founders redesign businesses that look successful but feel like a trap so they can rebuild a life that's theirs again.

WHAT I DO →

HOW I HELP →

A BUSINESS THAT WORKS BECAUSE IT'S BUILT AROUND YOUR LIFE *

Find Your True North

Join the waitlist for your free copy of You Are the Compass, and receive The Momentum Recovery Toolkit as a free gift to start your recovery today.

If you’ve lost your rhythm or feel stuck between who you were and where you’re going, you’re not alone.

The Momentum Recovery Toolkit will help you pause, re-center, and reconnect with your direction, not through formulas, but through grounded clarity and self-trust.

Elena Star has not only encouraged me in starting my own business, but has coached and supported me over the last year. Her innovation helps me to course-correct by making slight adjustments to continue the growth of my business. I really appreciate how she challenges me to expand and then helps me to problem-solve through my objections. She's not only an advisor, but a great mentor and creativity coach!

Forever grateful,

- KATHLEEN, GARDEN DISTRICT STL

Here’s how I can help you transform your business—and your life:

1

Clarify

We get brutally honest about what’s not working. No more pretending busy equals successful. Together, we’ll name what truly matters: your values, your vision, and the kind of business you actually want to run.

2

Reshape

We strip away the extra junk—offers, systems, and strategies that no longer fit. You’ll simplify everything until every piece works in sync with who you are and how you want to live.

3

Rebuild

You don’t need another hustle plan. You need a business that gives you freedom now and can scale later. That’s what we build—steady, profitable, and sustainable.

About Elena Star Pemberton

Your business should serve your life—not strip it from you.

I help entrepreneurs build businesses that actually work—not because they follow a formula, but because they’re built around the life they want to live. I believe success isn’t measured by busyness or appearances, but by freedom, joy, and presence.

Hard-won wisdom, not just theory.

My authority doesn’t come from textbooks—it comes from slammed doors, near-burnouts, and real results. I’ve guided countless founders through the same terrain, helping them turn exhaustion into alignment and confusion into clarity.

COMPASS RESET INTENSIVE

A focused, half-day session to cut through the noise and map out your true north. You’ll walk away with clarity on what matters, what doesn’t, and a plan to move forward with ease.

BUSINESS ALIGNMENT COACHING

Ongoing 1:1 support to redesign your business so it fits your life; not the other way around. We’ll rebuild your offers, systems, and schedule around your energy, values, and joy.

PRIVATE STRATEGY PARTNERSHIP

For founders ready for deep transformation. We’ll co-create a sustainable business model that restores freedom, profitability, and peace of mind. Think of it as your blueprint for long-term success...on your terms.

Elena Star guided us through every step of launching our café, from insurance, inspections, and licensing to shaping our business plan and consulting on design. Her mix of business expertise and creative background made the process not only manageable but inspiring. She helped us streamline operations to cut unnecessary costs, refine our concept so it stayed true to our values, and design branding that stood out. What I valued most was her ability to balance practicality with vision She always had an eye on both sustainability and customer experience.

Elena’s insight went far beyond checklists; she helped us think strategically about growth and alignment, long before those ideas became buzzwords. Working with her was a privilege and an experience I will always treasure.”